> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.fleetwire.io/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Enable E-commerce Tracking in Fleetwire

## Start tracking events in your online store to measure performance and collect audience data.

Fill in your Google Analytics ID or Facebook pixel ID, and FleetWire automatically starts tracking e-commerce events from your checkout and hosted store. 

Add Analytics and Facebook to your website to also track e-commerce events for embedded products.
---

## Facebook pixel

Facebook pixel tracks activity in your online store, helping you understand and target (potential) customers for ads.

**To start using Facebook pixel:**

1. If you haven't already, follow Facebook's steps to [create a Facebook pixel](https://www.facebook.com/business/help/952192354843755?id=1205376682832142\&helpref=search\&sr=1\&query=facebook%20pixel).
2. If you embed FleetWire's store on your website, also add the pixel to your website.
3. In FleetWire, go to **Settings > Online reservations**.
4. Paste your pixel ID in the field labeled **Facebook pixel ID**.
5. Click **Save**.

After you add a Facebook pixel to FleetWire, the pixel automatically starts tracking events in your online store.

### Tracks the following standard events:

![](https://storage.crisp.chat/users/helpdesk/website/d85c74fa8dfdb000/image_10gxtgp.png)

* InitiateCheckout
* Purchase
* PageView
* ViewContent
---
## Google Analytics

With Google Analytics, you can track visitors, sessions, and other behavior on your site.

**To start using Google Analytics:**

1. If you haven't already, follow Google's steps to [set up Analytics](https://support.google.com/analytics/answer/10269537) and **Create a Universal Analytics property only.**
2. [Turn on e-commerce tracking](https://support.google.com/analytics/answer/1009612?hl=en).
3. In FleetWire, go to **Settings > Online reservations**.
4. Paste your Universal Analytics property in the field labeled **Google Analytics ID**.
5. Click **Save**.


### Performs the following e-commerce events:

![](https://storage.crisp.chat/users/helpdesk/website/d85c74fa8dfdb000/image_16ihk37.png)

* view_item
* begin_checkout
* purchase